By 1936, Toyota had entered the passenger car market with its Model AA and its original Toyota rims on that model. At the same time, they held a competition in order to establish a new logo emphasizing speed for its new product line. I can only imagine how many people entered that competition thinking that they were going to be the ones to win. Wouldn’t it have been funny if they received two entries that they liked so much & they just incorporated both of them into one?
Anyway, they received over 27,000 entries, but they finally picked one. How long do you think that took? After they picked the logo for their OEM Toyota wheels and their new models, they changed the name from “Toyoda” to “Toyota.” I wonder if people even noticed the difference at first. They changed it because people thought that it sounded better and also because its eight-stroke count in the Japanese language was closely and often associated with wealth and good fortune. Why wouldn’t they want to change it?
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