Trishield? And Buick Wheels?

June 22nd, 2011

Have you heard about this? It sounds like the Buick wheels would be coated THREE times just so they can get the shine that they have! But I’m sure that’s not it.

The Buick Trishield is actually rooted all the way back to the ancestral coat of arms of the automaker’s founder – David Dunbar Buick. The crest that was displayable was a a sort of red shield that had a checkered silver and azure diagonal line that stretched from the upper left to the lower right. This was the logo that was on the center caps of the factory original Buick Century wheels and I believe it was on the grille as well.

In 1960, I guess people at Buick decided that it got so old that it needed some updating. The single shield was replaced by a trio that was colored red, white, and blue. As of now, the logo is a bit more “updated” on the 2005 Buick Century wheels.  The trishield enjoys its even more distilled — and emboldened — monochrome form.

What do you think about the logo on the Buick wheels ?